Take What's Yours

Brand Campaign

Samsonite wanted to encourage people to make the most of their summer by getting out there and travelling, whether it’s scheduled vacation time or just a long holiday weekend. We created a campaign that used the familiar “Out of Office” message with a twist to inspire people across the nation to close their laptops, turn their notifications off, and start exploring with Samsonite by their side.

Brand :30

To highlight key pieces of luggage, we created character stories through the use of OOO messages.

We continued the campaign along consumer touchpoints through email, dot com, and digital radio visuals
that helped our audience browse and choose the best pieces for their next adventure.

Samsonite Summer 1
Samonsite Summer 2
Samsonite Summer 4
Samsonite Summer 3
Samsonite Summer 5

Role: Art Director

Collaboration:  Simon Candy, Lexi Corn, TJ Beeker, Chris Buda

Role: Art Director

Collaboration: Simon Candy, Lexi Corn, TJ Beeker, Chris Buda

Role: Art Director

Collaboration: Simon Candy, Lexi Corn, TJ Beeker, Chris Buda