adidas Olympic Games 2022

Social / Digital Campaign

For the 2022 Olympics, the brief was simple – what can adidas do for their athletes to celebrate their olympic journies from the start of the games? Research proves that nothing gets you more in the zone to compete than music, so we created individual playlists and unique record sleeves for each athlete. With every share on social media and Spotify, athletes and fans alike were able to see that with the right tunes,
IMPOSSIBLE IS NOTHING.