adidas Swim
Social / Digital / Retail Campaign
adidas relauched their swim category and needed a way to excite a new generation of swimmers and not-yet-swimmers alike. With a comprehensive spectrum of swimwear to fit any body's needs, we crafted a story centered around community that welcomed everyone back to the water and inspired them to experience swim in their own ways.
30s Campaign Film
Each swimwear collection had a unique story to tell from size inclusivity and gender fluidity to sustainability.
From the image capture we employed a polaroid visual style to create the sense of candid community moments that showcase the seamless support adidas swimwear has for any body.
For social engagement, we created a 15s cutdown in the style of a fashion lookbook.
Role: Art Director
Collaboration: Lexi Corn, David Villa, Patrick McPherson, Chris Buda, Ariana Murphy
Role: Art Director
Collaboration: Lexi Corn, David Villa, Patrick McPherson, Chris Buda, Ariana Murphy
Role: Art Director
Collaboration: Lexi Corn, David Villa, Patrick McPherson, Chris Buda, Ariana Murphy
Role: Art Director
Collaboration: Lexi Corn, David Villa, Patrick McPherson, Chris Buda, Ariana Murphy
Role: Art Director
Collaboration: Lexi Corn, David Villa, Patrick McPherson, Chris Buda, Ariana Murphy