CHOICE HOTELS
Social, Digital
Travelers look to Choice Hotels as a reliable place to stay for family vacations, friend reunions, business trips, or anything in between. With a portfolio of over 6,500 hotels in the United States, Choice Hotels is able to meet the needs of any budget or adventure.
Each season Choice Hotels creates tailored messaging on social about travel. For the fall of 2019, we created a campaign about the simple joy of visiting family during the holiday season centering on the nostalgic imagery of the front door to the family home.
On Facebook and Instagram we told the story of surprise family and friend visits through in-feed video and stories.
On Snapchat we adjusted the story to feel more native to the demographic of the platform by focusing on traveling to see friends.
On The Road Again
Gold - HSMAI Adrian Awards
As the U.S. phased in reopening efforts after the first wave of COVID-19, Choice Hotels made a commitment to cleanliness and health standards to give travelers peace of mind for their next roadtrip adventure.
To carry the campaign through to Pinterest, we created posts featuring beautiful scenery to encourage travel for safe outdoor recreation.
Role: Art Director
Collaboration: Jen MacFarlane, Will Chambliss, Chase Condrone, Kelly Fitzgerald, Parth Raval
Role: Art Director
Collaboration: Jen MacFarlane, Will Chambliss, Chase Condrone,