Roland Garros
Integrated Campaign
When it comes to taking care of the environment, its not just on our elected leaders to take charge; the ball is in our court. For the 2022 release of adidas' Roland Garros collection, made in part with Parley Ocean Plastic to reduce waste in our waters, we crafted a fully integrated campaign that allowed our tennis stars to wear their beliefs on their sleeves.
:30 Film
Key art featuring Felix Auger Aliassime and Elena Rybakina.
Collection gallery featuring key adidas tennis athletes.
Extended engagement touchpoints across social platforms, in-person experiential, and shoppable digital.
Role: Art Director
Collaboration: Simon Candy, Lexi Corn, TJ Beeker, Chris Buda
Role: Art Director
Collaboration: Simon Candy, Lexi Corn, TJ Beeker, Chris Buda
Role: Art Director
Collaboration: Simon Candy, Lexi Corn, TJ Beeker, Chris Buda
Role: Art Director
Collaboration: Simon Candy, Lexi Corn, TJ Beeker, Chris Buda